Irvine, Calif.

Heather Fletcher is senior content editor with Target Marketing.

Content, content, content. Marketers need to create content to generate inbound leads—but just how much, what kind and where should it go? Carly Murphy, with Irvine, Calif.-based inbound marketing agency SmartBug Media, says there are five of these benchmarks for marketers to follow to ensure they're doing it right. First of all, marketers should already be tracking their existing traffic and leads, says Murphy, an associate inbound marketing consultant.

During the height of the 2011 tax season, the American Institute of Certified Public Accountants' (AICPA) campaign to upsell selected members on the AICPA Tax Section was in full swing.

Small businesses in jewelry, loans, mortgages and recruitment services significantly increased spending for search engine marketing and advertising in Q2 2010. Loan companies spent 25% more sequentially in the second quarter, followed by mortgage companies at 23.9%; jobs and recruitment, 14%; and travel, 8%, according to the State of Small Business Online Advertising Q2 2010 report released this week. The average small business supported by Irvine, Calif.-based WebVisible spent on average $2,231 -- up 160% compared with the year-ago quarter, but just 1% sequentially. Another sign that the medium continues to build momentum: 43% of all clicks resulted in

By Irene Cherkassky You may be very active in your church. You may receive comfort and support from your local pastor. However, as a direct marketer, you may be missing the opportunity to meet the B-to-B needs of those very same religious professionals. The Needs of the Many There are an estimated 250,000 to 350,000 churches in the United States. The spending power of this market, however, depends largely on the size of the specific house of worship. According to Barbara Spaulding, president of Bush Company Inc., an Irvine, Calif.-based list management and brokerage firm specializing in the religious market, a very large

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