Ireland

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Pharmacist Chris Maguire details a typical day as a marketing manager for a medical technology company. “I am the marketing manager for Becton Dickinson (BD) U.K. and Ireland, mainly for the diabetes care business," he says.

Walk-in travel influencers should probably stop thinking of their unsolicited offers to stay for free at luxury hotels as gifts to those travel marketers. Some luxury hoteliers have even stopped vetting those influencer requests as a result. But that may be a mistake, because walk-in social media travel influencers may provide travel marketers with some value. Here are three questions to ask to determine if the offer is worthwhile.

Marketers may not know that they almost saw reduced ad options. If Facebook hadn’t been able to access all of its data on 1.5 billion international users outside of the U.S. and the E.U., advertisers may have seen major changes in their data availability and possibly on their marketing results beginning on May 25. As it is, they may see such changes with E.U. citizens.

GDP what? That question sums up the main problem American marketers are having with the European Union’s privacy regulations. They don’t understand it and many of them don’t even think it applies to them. But now, all — every single one — of the European Union’s citizens will be protected by General Data Protection Regulation (GDPR), whether they’re in Europe or not. And whether the businesses they patronize are in Europe or not. So we created a guide for marketers on GDPR compliance.

With more than 2 billion users on Facebook, how can hotel marketers afford not to be on Facebook? That’s the question Mary Smith, digital marketing representative at Ard Na Sidhe in Ireland, asked and answered on Tuesday.

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