Peggy Hatch is a senior advisor at NAPCO Media. A direct mail copywriter, she co-founded Who’s Mailing What! with her husband Denny Hatch. Her previous position at NAPCO Media was Group President for the Target Marketing Group.

I'm always fascinated when companies reintroduce themselves to the world with a new brand. CVS Pharmacy rebranding as CVS Health and expanding into new health services — including walk-in clinics — makes great sense to me. CVS Health's announcement, last February, to remove all tobacco products from its shelves was no coincidence. The action got lots of press that tied in perfectly with the company's new message of helping people on the road to better health.

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