Heather Fletcher is senior content editor with Target Marketing.

To make your brand irresistible to customers, you can throw a few thousand bucks at Google and get instant online visibility. You can splash your logo across the town to let people know that you’ve arrived. You can even give away marketing dollars in the form of huge coupons and discounts, luring buyers in. But as we all can tell, these are short-lived attempts at gaining the attention of the famed fickle buyer of today.

Amazon retargeting may happen soon, taking on Google for market share. Amazon is testing the product with “select merchants” this month, Bloomberg reports.

Banking customers think their banks don’t care about them. Even if they get angry, they don’t express it to their banks, because they don’t think they’ll see any results, according to a recent Gallup poll. That has to change — now, says Kevin Tynan, SVP of marketing at Liberty Bank for Savings.

About 1 billion people use WhatsApp, a messaging solution owned by Facebook, and its official blog announced big brands will have to start paying to communicate with consumers on the platform. The good news is marketers can do so with upgraded features.

Mobile has reinvented the way travelers plan and book trips. This year, around 70 million Americans will book travel through their mobile devices, representing a spend of about $75 million. Those sales will grow to nearly $95 million in just two years.

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