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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Heather Fletcher is senior content editor with Target Marketing.

Ten states will start collecting sales tax from out-of-state online retailers, thanks to a series of new laws created in response to the South Dakota vs. Wayfair case the U.S. Supreme Court decided in June.

Robocalls are in the crosshairs. Among a lawsuit's defendants are Royal Caribbean Cruises, LTD, Carnival Corporation and PLC and NCL (Bahamas) LTD. Those cruise lines employed the Aurora, Ill.-based Resort Marketing Group to attempt to fill cabins on the three companies’ various cruise ships, according to the case.

We’ve seen the lists. All those words that grab attention and spark those triggers deep in our psyche that get us to buy sooner than later. You know what I’m talking about: free, limited time, guaranteed, exclusive, discount … the list goes on. But do you know the words that are most likely to close sales that have nothing to do with price?

How many National Do Not Call List violations does it take to get yourself a class-action lawsuit? The magic number would appear to be 57,606,609—or at least it is in the case of "United States of America, and the States of California, Illinois, North Carolina, and Ohio v. Dish Network, L.L.C.," currently working its way towards a verdict.

Iowa and North Carolina said they are looking into a breach involving a subsidiary of Experian that exposed some 200 million social security numbers, in addition to two states that previously announced investigations. Separately U.S. Senator Claire McCaskill, a Democrat from Missouri, chided the company, saying she was concerned it had changed its explanation of how it was responding to the breach. McCaskill told Reuters she was troubled to learn Experian has recently said it would not be able to notify people whose social security numbers were compromised in the scheme. "It's troubling that Experian would wait three months after

A bespectacled boy in a sweater vest and a bow tie stands in front of a classroom of elementary school students who say they are confused about the Affordable Care Act. Pointing toward what he's written in blue, pink and yellow chalk on the blackboard behind him, the "teacher" has a simple answer for all of the questions coming at him.

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