Hong Kong

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Many years ago I flew from SFO to Hong Kong on a Singapore Air 747—18 hours of flying time. I went into the loo during our descent into HK. It was as pristine as when I boarded. Waking during the night, I saw flight attendants check the loos every half hour or so.

I received this email about Jame Thornton's passing a couple of weeks ago from Anthony Green, which was truly sad news. Thornton was a brilliant genius, a serial entrepreneur and known to many as Mr. Direct Marketing SE Asia.

I was invited to a meeting of elite direct marketers at the Yale Club last week. So elite, only 24 people showed up. The title of the presentation: "Data Stewardship: Big Topic. Gigantic Challenge!" It was a session about how unfair the recent Steve Croft "60 Minutes" segment was to "Data-Driven Marketing."

Though it’s well-known many of today’s mobile applications generate revenue through in-app purchases, a new report released on Thursday shows how powerful this money-making mechanism has become. Last January, just over half (53 percent) of iPhone App Store revenue in the U.S. was attributed to in-app purchases, but as of last month, that number has climbed to a record 76 percent. The figure varies by region, however. In Germany, for example, it’s lower—only 61 percent of revenue in February came from these in-app sales. Meanwhile, in Asian markets the number soars. In Hong Kong, Japan, China and South Korea,

From shopping rewards to Facebook “likes,” we all generate treasure troves of data for businesses and anyone else interested in our time or money. Klout is just one company that mines this data with the aim of helping a user—along with businesses and organizations—understand how “influential” he or she is. The point: to reward a user for their influence and to provide personal relevant information to marketers.

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