Hollywood

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Heather Fletcher is senior content editor with Target Marketing.

Within a day of discovering the star of one of its flagship programs was accused of making an unwanted sexual advance on a minor, Netflix suspended production on “House of Cards.” This, as well as the brand’s lack of extensive comment on the allegation against actor Kevin Spacey, follows the suggestions a crisis communications firm made to marketers vexed about what to do in the wake of multiple sexual assault and harassment allegations against Hollywood’s Harvey Weinstein.

With light shining on the dark crevices where sexual assault and harassment stories are covered up, many women — as well as some men — are revealing that they’ve survived peril with the #metoo hashtag. And if brands don’t have anything good to say about this, then they shouldn’t say anything at all, says a crisis communications firm.

Concepts like artificial intelligence (AI), machine learning and data science are terms that are hard for the everyday consumer to understand. Their underlying principles are rooted in statistics and computer science, which are often not the easiest topics to comprehend. Simply put, ask everyday consumers what AI means, and they’re more likely to name robots than the AI in their pockets and PCs.

On successive days I received the following messages from Amazon in my Yahoo mail: "Denison Hatch: Kindle Exclusive Books for $2 or Less", "Denison Hatch: Kindle Book Deals, $3.99 or Less." Note to Jeff Bezos: When you're about to enter your 80th year, time gets more and more precious. I have bought 206 Kindle books from you since 2008. You know my interests

As hostess of the Academy Awards on March 2, Ellen DeGeneres and Samsung teamed up to meld entertainment and advertising in a dramatic-and hugely amusing way. Samsung reportedly paid $20 million to sponsor the Academy Awards show. And throughout the evening DeGeneres fussed with a Samsung smartphone.

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