Harrison, N.Y.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

EDITOR’S NOTE: I am delighted to welcome as a guest columnist Kenneth G. Kraetzer, vice president, CBSI, a credit card marketing services firm in Harrison, N.Y., and a member of the Sons of the American Legion Post 50, Pelham, N.Y. Suddenly the Navy is getting a lot of respect. President Bush startled the media, the military, and all of us by choosing Admiral William Fallon to replace General John Abazaid as head of Central Command in charge of the land war in Iraq. Now Admiral Mike Mullen has been picked to replace Marine General Peter Pace as Chairman of the Joint Chiefs of Staff.

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