Whether marketers use an "m." site for mobile optimization or meld mobile design into responsive design is dependent on who they are and what their goals are, says Joe Tertel, who is a senior digital marketing consultant with Harrisburg, Pa.-based marketing agency JPL.
It's a given for skiers—the first thing they want to know about any ski area is: "What are the conditions?" So Heidi Lutz, director of sales and marketing at Blue Mountain Ski Area and Resort in Palmerton, Pa., made sure that would be the first thing site visitors would see. Now, the upper-right-hand corner of skibluemt.com urges desktop visitors to "VIEW.BLUE.LIVE!" and a click lands the viewer on "Mountain Cams."