Like the arc of a kettlebell swing, Internet prospects were once at the bottom of the lead bucket for Iron Tribe Fitness. This year, that channel managed to swing to the top for the Birmingham, Ala.-based business. In February 2010, when its first gym opened, prospects used to call or walk in the front door in order to become members, says Jim Cavale, Iron Tribe's vice president of operations. "We never expected it to be literally flipped around in an opposite manner."
Trends in B-to-B email marketing show that the channel aiming to communicate with this specific audience is perhaps one of the most integrated, current ones around. Plus, the communication flow is circular.
Infusionsoft, the leader in Email Marketing 2.0 for small businesses, today announced the expansion of its Product Development department with the appointment of Dave Albertson as director of product management and Nathan Pearson as user experience design director. Albertson, who has worked at Infusionsoft for nearly a year, has a strong background in digital advertising and building customer-centric applications. He will continue to drive user research and product planning functions. Pearson brings nearly 15 years