Germany

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Heather Fletcher is senior content editor with Target Marketing.

Are you eager to know what 2019 holds for the world of e-commerce? Here are five key e-commerce trends that promise to fuel retailers worldwide in the coming year, including the continuous rise of machine learning to a more sophisticated focus on the omnichannel customer experience, selling on social media and more.

Lester Wunderman, who passed away at 98 last week, was a quiet giant among visionary innovators. And if the marketing universe looks almost totally different today than it did in the “Mad Men” age of the 1960s, Lester deserves the lion’s share of the credit.

New technologies are tested first and foremost in the marketing department of Deutsche Bank. In an interview with DMEXCO 2018, expo and conference, Cologne, Germany, Tim Alexander, CMO of Deutsche Bank, talks about technology trends and how marketing is evolving into a strategic corporate function.

Amazon is the latest beneficiary of search to make a move away from text-based queries again, this time by creating a visually focused artificial intelligence research hub. Customers using visual services, Amazon Web Services and voice-driven Alexa’s AI will benefit, according to a recent article in TechCrunch.

Think of it as the new programmatic ad. Facial recognition in advertising is here to stay. Consumers walking past billboards can now see and hear real-time, personalized marketing based on their genders, ages and even moods. Transparency Market Research forecasts the global market for facial recognition as reaching nearly $2.7 billion by 2022.

More Blogs