Ft. Lauderdale

Heather Fletcher is senior content editor with Target Marketing.

A legend in his own time, Hughes was a popular direct marketing speaker, author, blogger and more. Family and friends report Arthur Middleton Hughes passed away on Aug. 20 after a heart attack. The Ft. Lauderdale resident was 86. … "Since the original publication in 1994 and now in its fourth edition, Arthur Middleton Hughes' seminal text 'Strategic Database Marketing' has been providing students and marketing professionals with the most thorough guide available on the design and customization of an effective database program," Mary Glenn, Associate Publisher, Business, McGraw-Hill Professional, tells Target Marketing. "A pioneer in the field of database marketing, Hughes was a key developer of RFM for Windows, a software product for advanced marketing to customers. McGraw-Hill Education is proud to have him on our list of bestselling and influential authors."

More Blogs