French Riviera

Jeff Lucas is head of Americas sales and global teams at Oath.

Marketing strategy conversations happen between CMOs and business leaders all of the time, especially at trade shows. Recently, Cannes Lions saw brands, agencies, technology partners and media companies converge on the French Riviera. And while Cannes is an annual tradition for many, there are several trends that set this year’s event apart from every previous one. Here are my top three.

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