Front-end premiums, or "freemiums," have long been commonplace in direct mail fund raising. Calendars, greeting cards and bumper stickers—to name a few—have widely been used by nonprofit mailers to show appreciation for contributions in advance. Many believe the need for freemiums is due to lack of nonprofit pulling power in straightforward appeals; fund-raisers are forced to turn to the freemium, which can give a package added value. Name-and-address labels, for example, have been one of the most effective and well-received freemiums in the nonprofit sector. But much like any great concept in direct mail, many mailers adopted it for their own packages,

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