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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Lester Wunderman, who passed away at 98 last week, was a quiet giant among visionary innovators. And if the marketing universe looks almost totally different today than it did in the “Mad Men” age of the 1960s, Lester deserves the lion’s share of the credit.

Smartphone banking app N26 may have a sizeable portion of U.S. bank customers using its services by next year, the Berlin-based FinTech startup’s CEO told Reuters.

While Cinco de Mayo isn't the Super Bowl, it is an event that may slightly change consumer behavior. Or will it? Much like Mexican-Americans may be celebrating their heritage today, instead of commemorating "the Mexican army's 1862 victory over France at the Battle of Puebla during the Franco-Mexican War," big events do increase consumer attention on brands they love because they're still mostly behaving the way they normally do. Americans just do more of what they were going to do on any given day, according to new research.

In mid-September, we flew into Philadelphia from France and followed the crowd to passport control and baggage claim. We have been through this drill a gazillion times. It is always quick and efficient. The officers may ask where we've been and why and how long we've been away. They are polite, pleasant, sometimes chatty.

I was horrified by ISIS and the beheading of journalist James Foley. And further appalled at the beheading of a second American journalist, Steven Sotloff. This was the headline of The New York Times online lead story: "Obama Enlists 9 Allies to Help in the Battle Against ISIS"

My colleague and client, Bob Doscher, loves FSIs. "When a Valassis FSI ('shared mail') goes out, CEOs of love it!" Doscher once said to me. "When these cents-off coupons are delivered, he can look out the window and see the trucks full of his products leaving the warehouse to stock supermarket shelves." FSIs are generally for down-market products and cashed in by those who love savings.

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