Fountain Valley

Heather Fletcher is senior content editor with Target Marketing.

Detroit may view auto sales as though the tank is half empty, but at least one auto manufacturer believes the tank is half full during this recession. Sensing that consumers are wary of driving off the lot with a new car while jobs are stalling, Hyundai Motor America created a warranty providing for that contingency. Directly marketing the "Hyundai Assurance Program" to consumers, the company is allowing laid-off workers to turn cars back in and walk away.

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