Fort Myers, Fla. Working

By Hallie Mummert With competition for keywords in the pay-per-click (PPC) realm promising to drive rates through the roof, marketers are mulling over paid inclusion as a viable search engine marketing (SEM) strategy. With paid inclusion, marketers pay search engines a fixed rate to ensure their Web pages are indexed. Arguments against paid inclusion tend to center on the doubt that this strategy might not perform well, since it doesn't guarantee high placement in a search engine's organic listings. But naysayers are losing out on a big opportunity, states Tom Fanelli, vice president of sales and marketing at Coastal Computer Corp., a service management

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