Fort Lauderdale, Fla. According

By Lisa Yorgey Lester "Relevance is the most important thing for a marketer to address," says Scott Zientarski, director of database marketing with AutoNation, an automotive retailer based in Fort Lauderdale, Fla. According to Zientarski, advancements in printing technology have allowed AutoNation to capitalize on opportunities derived from its database marketing activities and to abandon its previous one-size-fits-all approach for more personalized communications. One of the most notable ways the auto retailer is creating customized communications for its customers is through its service program. AutoNation represents 285 dealership locations across 18 states. Its service program includes all customers who've purchased a vehicle from an

More Blogs