Fort Knox

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

It's that time of year to reflect and give thanks. And oh my goodness, I have much to be thankful for. On the personal side, Denny and I are both well and busy. We're just back from a Danube river cruise that brought us both rest and rejuvenation. Denny is excited as his new book "Write Everything Right!" is now in production and will be published by DMIQ in early 2014.

Regardless of what I buy lately, getting inside the package to the actual product is like breaking into Fort Knox. I recently purchased a pair of carbon fiber trekking poles from Costco. They were encased in plastic sturdy enough to survive wind, hail, sleet, snow and a 500-pound gorilla. But since I had no plans to take the poles with me while still inside the packaging, what was the point?

In 1993, I was in Toronto and stopped in at the Tilley Endurables store at Queen's Quay Terminal. I bought a blue travel blazer-one that is sturdy and has Velcro and zipper fasteners on inner and outer pockets. It has a hard finish and does not wrinkle.

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