Federal District

By Hallie Mummert When you attach your livelihood to a particular industry, you can become a bit myopic about its value to the world. I feel that way about direct marketing quite often. It's difficult to put on my consumer's hat these days, mostly because it doesn't fit the same way it used to—I'm too aware of how direct marketing campaigns are created. What's more, I know many people involved with direct marketing, and none of them are sleazy or greedy or insensitive or any of the other negative characteristics the general media has used to describe them. But even I can admit

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