Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

No more bar cars on commuter trains going north from New York. MetroNorth wasn't making enough money on them. The patrons were sweaty guys (mostly) swilling beer and Scotch to forget the tough day at work or the slovenly family they're about to face. I love a drink after work, but not with these raucous slobs.

Fairfield, Conn. is a classic bedroom community, with a large concentration of businesspeople who commute five days a week into New York. On Saturdays, however, downtown Fairfield is very crowded with shoppers, and it’s often difficult to find a parking spot. So a few years ago, a local bank began offering free parking. Just come into the bank for any transaction on Saturday morning and you can park in the bank’s lot for two hours without charge. One Saturday, an executive parked in the bank’s lot, ran a couple of errands and did a bit of shopping, then 90 minutes

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