Fairfax County

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

“Freedom of the press is limited to those who own one,” wrote journalist A.J. Liebling (1904-1963).

No more. Freedom of the press is available to any of the 6.7 billion people worldwide with a computer and Internet access.

A lost soul named Julie Powell who never finished anything she started decided to cook her way through Julia Child’s “Mastering the Art of French Cooking” and blog about it—365 days, 524 recipes. After a year of blogging and cooking, Powell had a following, wrote a book about her culinary adventures and got noticed by filmmaker Nora Ephron.

The result: “Julie & Julia,” a tour de force written and directed by Ephron. It also reconfirms that Meryl Streep, who's drop-dead brilliant as Julia Child, may be the greatest, most versatile actress in film history.

Talk about happy endings. Julie Powell’s third book will be published Dec. 1, 2009. And as Stephanie Clifford wrote in the Aug. 24 New York Times:

Almost 48 years after it was first published, “Mastering the Art of French Cooking” by Julia Child is finally topping the best-seller list, bringing with it all the butter, salt and goose fat that home chefs had largely abandoned in the age of Lipitor. The book, given a huge lift from the recently released movie “Julie & Julia,” sold 22,000 copies in the most recent week tracked, according to Nielsen BookScan, which follows book sales. That is more copies than were sold in any full year since the book's appearance, according to Alfred A. Knopf, which published it.

For a blogger, life doesn’t get any better.

But for a number of bloggers (and journalists), it just got a whole lot worse.

Today, the reality is that people are more discerning with what they spend their money on. In other words, it’s as important as ever to make sure your message resonates with your target audience and stays near the top of its minds. Animal welfare nonprofit The Humane Society of Fairfax County has a unique way of doing just that … and it lies on—believe it or not—the BRE. Typically, the BRE is nothing more than a bland envelope with the company’s address and a place to fill out a return address. Nothing fancy. Nothing noteworthy. But The Humane Society turns that notion on its

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