It’s not just policymakers who are trying to figure out how to act on consumer sentiments toward data privacy. We all, overwhelmingly, want it — business and consumer.
Two weeks back, two hearings in Congress were held about a possible forthcoming new federal data privacy law for the United States. Some of the testimony included fascinating insight.
Marketers were given an early Thanksgiving: a recognition by the Federal Trade Commission that “data” is indeed the fuel of the digital economy, and that most consumers are pragmatic toward how data, and data-driven marketing, finances the online content they rely upon and enjoy.
Inertia is a terrible thing. In marketing and beyond, inertia breeds complacency. It defeats initiative. And often leaves us stuck in life and work situations that very much prevent progress.
Tech stocks may tank today, largely due to Facebook’s below-expected-growth Q2 earnings report, and analysts are blaming the recent data debacle. Marketers who still don’t have a handle on data privacy may see this as a bellwether and get their houses in order.
In Q1 2018, marketers spent 30 percent more on search engine marketing in the E.U. — higher increases than search saw in the U.S. and the U.K. And the rates themselves may go higher as the audience shrinks with the General Data Protection Regulation (GDPR) in place.