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Mike Ferranti is the founder and CEO at Endai Worldwide in New York City. In this blog, he plans to offer ideas and perspective that energize, stimulate and motivate performance through the lens of his nearly 20 years of data, technology and marketing experience. Mike draws upon the logical, cultural and subject matter expertise in digital and data-driven marketing—with an occasional parallel between business performance and athletic performance.
Heather Fletcher is senior content editor with Target Marketing.

Reviewing your website's security practices, privacy policies, accessibility, and analytics can help improve performance over the course of the year. You can still pledge to get the most from your website. This website performance checklist can help.

A little more than a month into General Data Protection Regulation enforcement and brands are already reporting up to 80% losses of their email marketing lists. Even the fortunate, proactive marketers who audited their email lists are reluctant to boast of their GDPR compliance. But there are ways to rebuild lost marketing lists and ways to ensure healthy lists remain GDPR compliant.

I refuse to jump on the privacy “scandal” bandwagon. It is rough listening in this week to certain lawmakers fail to recognize the absolute benefits accrued by consumers through the responsible collection and use of data for commerce, advertising and innovation. Yes, data handling requires stewardship — but that doesn’t mean “data” in and of itself — constitutes anything close to being a harm that needs to be regulate.

The first quarter of the year is always interesting. It shapes what the next nine months might look like and sets the tone for advertisers and brands. This quarter was no different — it delivered a great deal of news and trends for marketers to unpack and comprehend. But with so many topics covered, what were some of the biggest takeaways?

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