A little more than a month into General Data Protection Regulation enforcement and brands are already reporting up to 80% losses of their email marketing lists. Even the fortunate, proactive marketers who audited their email lists are reluctant to boast of their GDPR compliance. But there are ways to rebuild lost marketing lists and ways to ensure healthy lists remain GDPR compliant.
GDPR lawsuits are already surfacing, just days after the sweeping privacy rules took effect to protect EU citizens.
I refuse to jump on the privacy “scandal” bandwagon. It is rough listening in this week to certain lawmakers fail to recognize the absolute benefits accrued by consumers through the responsible collection and use of data for commerce, advertising and innovation. Yes, data handling requires stewardship — but that doesn’t mean “data” in and of itself — constitutes anything close to being a harm that needs to be regulate.
The first quarter of the year is always interesting. It shapes what the next nine months might look like and sets the tone for advertisers and brands. This quarter was no different — it delivered a great deal of news and trends for marketers to unpack and comprehend. But with so many topics covered, what were some of the biggest takeaways?
Facebook privacy is now about transparency and restoring user trust, says Facebook in its post about adding tools and making protecting data easier. In a quick response, the Association of National Advertisers urges the social network: Do what you mean, mean what you say.
GDP what? That question sums up the main problem American marketers are having with the European Union’s privacy regulations. They don’t understand it and many of them don’t even think it applies to them. But now, all — every single one — of the European Union’s citizens will be protected by General Data Protection Regulation (GDPR), whether they’re in Europe or not. And whether the businesses they patronize are in Europe or not. So we created a guide for marketers on GDPR compliance.