Englewood, Colo.

Heather Fletcher is senior content editor with Target Marketing.

Whether a potential vacationer's preferences incline toward birdieing the 18th hole on the Links Course or doing a bit of birding by watching pelicans fly by the golf course that abuts the Atlantic Ocean, Wild Dunes Resort in Isle of Palms, S.C., wants to make sure that experience happens. So in April, the vacation spot owned by Englewood, Colo.-based Destination Hotels & Resorts began an electronic customer relationship management campaign called "5757 Palm."

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