TheDogTrainingSecret.com, which has out-of-the- box marketing thinking that relies on proven methods, should inspire copy mavens to resist the boring, tried-and-true benefit recitals and think about better ways (“narratives”) to capture the attention of dog lovers and sell them stuff. It’s about building relationships.
I received this email about Jame Thornton's passing a couple of weeks ago from Anthony Green, which was truly sad news. Thornton was a brilliant genius, a serial entrepreneur and known to many as Mr. Direct Marketing SE Asia.
In 1922, Ernest Hemingway's wife, Hadley Richardson, left both the original manuscripts and carbon copies of all the early short stories on a train in the Gare de Lyon in Paris. They were never found. T.E. Lawrence ("Lawrence of Arabia") left the original manuscript of his "Seven Pillars of Wisdom" in the café of the Reading railroad station in England and never found it
Some hobbyists are train spotters and plane spotters. I am a yacht-spotter. What triggered this column was seeing Lady Sandals, a mega-yacht at Penn's Landing on the Delaware River. I Googled Lady Sandals—135' and once owned by Nicolas Cage. Google supplied dozens of interior and exterior photographs of the ship. At that same pier, I spotted McFarland, a massive dredger operated by the Army Corps of Engineers. I chatted with a member of the crew and was invited aboard for a tour the next day.
History is littered with love-hate relationships: England and France, Scarlet O'Hara and Rhett Butler, Nicole Richie and Paris Hilton, to name a few. I'd like to add sales and marketing to the list of friend-enemies. The sales-marketing "frenemy" relationship is ingrained in many organizations
Mailing is about to get more expensive. Regulators approved a temporary price hike of 3 cents for a First Class stamp, bringing the charge to 49 cents a letter in an effort to help the Postal Service recover from severe mail decreases brought on by the 2008 economic downturn. Many consumers won't feel the price increase immediately. Forever stamps … can be purchased at the lower price until the new rate is effective on Jan. 26. The higher rate will last no more than two years, allowing the Postal Service to recoup $2.8 billion