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Celebrations is a party planner website, so the 4th of July is a natural holiday to plan a promotion around, but it would work for many American companies as long as they push the "patriotic" hot-button copy driver. A favorite tool for many copywriters is leveraging a copy driver (such as greed, fear or anger) and moving the prospect into taking an action, such as buying or donating.

Celebrations is a party planner website, so the 4th of July is a natural holiday to plan a promotion around, but it would work for many American companies as long as they push the "patriotic" hot-button copy driver. A favorite tool for many copywriters is leveraging a copy driver (such as greed, fear or anger) and moving the prospect into taking an action, such as buying or donating.

"Cross-channel copywriting." Not that long ago, hardly any of us would really know what those words were doing together. Both companies and their copywriters were far more likely to silo themselves in direct mail, while email campaigns and website copy were afterthoughts at best.

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