Egypt

Heather Fletcher is senior content editor with Target Marketing.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

2012 closed out on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion, according to Nielsen’s quarterly "Global AdView Pulse" report. A strong third quarter, which saw growth of 4.3 percent, helped drive the annual uptick. Ad spend growth then receded to a more modest 2.5 percent in the fourth quarter. All regions except Europe increased their ad spending in 2012. The Middle East/African market showed impressive growth of 14.6 percent for the year as the region’s economy stabilized.

In the past year, American cell phone owners became more likely to use the Internet on their phones (51 percent, up from 43 percent in 2011) and capture pictures or videos (67 percent, up from 57 percent). That’s one insight from the 2012 edition of the annual Pew Research Center’s "Global Attitudes Project" survey, which studied how people in 21 countries are using mobile and social media: 86 percent of U.S. adults now own some kind of cell phone … About half of those people use one to access the Internet. Majorities of U.S. smartphone users are regularly looking up consumer

Marisa Anne Edmund, Target Marketing magazine's 2012 Direct Marketer of the Year, likes to think big. And in terms of the global picture, that means Edmund Optics (EO) needs to speak the languages people use around the world, to understand the language computers use and to recognize what its own people are saying when they need outside help.

On the heels of a WSJ report that Facebook and GM are in talks to rekindle their advertising relationship, after a very public breakup in the days before what can be kindly described as a lackluster IPO, BBC has jumped on the bandwagon to throw stones. In "Facebook ‘likes’ and adverts’ value doubted," BBC’s tech correspondent Rory Cellan-Jones warns companies are wasting large sums of money on Facebook ads that largely attract those with no real interest in their products. The BBC launched an investigation into the issue after a marketing consultant approached them

Like the ten plagues of ancient Egypt, social media can wreck havoc with your marketing and business plans. While in today’s 24/7, always on, everyone’s a publisher environment, every business faces the possibility of a PR crisis occurring, you can mitigate the impact of most social media evils. Here are the ten plagues of social media and actionable marketing tips to overcome them: 1. Plague of not paying attention to what’s being said on social media.

When self-righteous people—in government and business—make self-righteous statements that have a total disregard for the truth, my teeth itch. These last two weeks have been a field day for folks who have what Hemingway called a “built-in, shockproof s**t detector.” An example is President Bush’s lecture and scold to the World Economic Forum on the Middle East at Sharm El Sheikh, Egypt, four days ago. He said: Too often in the Middle East, politics has consisted of one leader in power and the opposition in jail. America is deeply concerned about the plight of political prisoners in this region, as well as democratic activists

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