East Africa

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Invisible Children’s “Kony 2012” video achieved over 100 million views with its plea for mass support for the ongoing effort to apprehend Joseph Kony, leader of Uganda’s Lord’s Resistance Army and a notorious exploiter of child warriors. Invisible Children had a “Cover the Night” event on April 20, in which supporters plastered posters calling for continued support for the U.S.-assisted manhunt in East Africa. Thus, “Kony 2012” and “Cover the Night” provided an interesting case study on the efficacy of social media for not only organizing events but also for inspiring real commitment. 

Trying to turn a lemon into lemonade Nov. 3, 2005: Vol. 1, Issue No. 45 IN THE NEWS Camera Makers Focus on Bad Chip NEW YORK (CNN/Money)--Some of the biggest electronics manufacturers say they will repair a defective chip found on more than 80 models of digital cameras and other digital devices, but only if the chip becomes faulty, according to a report published Thursday. --CNN.com, Oct. 27, 2005 Imagine this. You are in a hot-air balloon photographing the great wildebeest migration in East Africa. All hell is breaking loose below--tens of thousands of wildebeest and zebra charging across the

Thank you for responding to my When Pigs Fly Contest. The Flying Pig Award goes to Jo-Von Tucker of Clambake Celebrations. Here's her story. —Lois K. Geller Hello Lois! Love your idea for the When Pigs Fly contest. I have the perfect spot in my office at Clambake Celebrations for that flying pig, so here's my entry. Years ago, when I was an agency creative director, we went on a location shoot in East Africa for a fashion catalog. The client came along. Problems started at Nairobi International where we were held up for 11 hours until we bribed

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