CX, particularly for a brand such as Tesla, needs to catch up with the user experience of operating these art-and-science vehicles.
The chief executive of the U.S. Travel Association has urged the industry to push through reauthorization of the country’s marketing body at the earliest opportunity.
Well, travel marketers, do you want to dance under the moonlight with all of the Millennial tourists who will waltz to your tune? Brand USA does, so it partnered with Spotify “to create more than 20 playlists customized according to different U.S. city soundscapes,” reports Marketing Dive on Friday.
We live at the best time ever to be consumers. Every brand we love and store we frequent wants to reward that loyalty. It seems marketers have figured out the big secret: We humans are just like a pack of dogs, or rather Pavlov’s dogs, and come running for rewards.
Marketing technology (MarTech) appears to leaning toward tailoring itself to verticals, such as real estate and retail, if last week's startup deals are any indication. Investors funded a variety of software and to see what MarTech is coming, marketers can click here.
Social media has emerged as an integral component of brand marketing. But there’s still one major issue: The social channel is often viewed as a standalone tactic that sits apart from the brand’s larger marketing strategy.