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Heather Fletcher is senior content editor with Target Marketing.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Modern marketing is defined by its complexity. The BRAND United Summit is designed for visionary marketers who want to drive real business results by unifying branding objectives with measurable marketing performance. BRAND United will provide the tools, insights and relationships needed to maximize return on marketing investments.

Facebook ad numbers are inflated and the platform’s audiences in U.S. cities and states a Kansas-based marketer wanted to target were far smaller than the “potential reach” Facebook said it had, alleges a lawsuit the marketer filed in California. MercuryNews.com reported yesterday that the suit further states “the 18-34 age demographic in all 50 states exceeded the actual population of 18-34 year olds who use Facebook.”

Nonprofit marketers Women On 20s asserted women were worth more than twice as much as the U.S. Department of the Treasury believed. As a result on Wednesday, the department announced Harriet Tubman would grace the front of the $20 bill, replacing the likeness of President Andrew Jackson, rather than taking up half of the space on a $10.

Last week, investors chose to fund everything from CRM to social media tools for this round of new marketing technology (MarTech). Read on to learn how close this MarTech is to running on marketers’ computers everywhere.

In a truly borderless economy, marketing technology (MarTech) can originate anywhere across the globe. That's exactly what the startup funding deals from Jan. 17 to 23 showed, as recorded by PitchBook, a Seattle-based M&A, private equity and venture capital database.

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