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Heather Fletcher is senior content editor with Target Marketing.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Facebook ad numbers are inflated and the platform’s audiences in U.S. cities and states a Kansas-based marketer wanted to target were far smaller than the “potential reach” Facebook said it had, alleges a lawsuit the marketer filed in California. MercuryNews.com reported yesterday that the suit further states “the 18-34 age demographic in all 50 states exceeded the actual population of 18-34 year olds who use Facebook.”

Nonprofit marketers Women On 20s asserted women were worth more than twice as much as the U.S. Department of the Treasury believed. As a result on Wednesday, the department announced Harriet Tubman would grace the front of the $20 bill, replacing the likeness of President Andrew Jackson, rather than taking up half of the space on a $10.

Last week, investors chose to fund everything from CRM to social media tools for this round of new marketing technology (MarTech). Read on to learn how close this MarTech is to running on marketers’ computers everywhere.

In a truly borderless economy, marketing technology (MarTech) can originate anywhere across the globe. That's exactly what the startup funding deals from Jan. 17 to 23 showed, as recorded by PitchBook, a Seattle-based M&A, private equity and venture capital database.

Social media is a channel that punishes random, piecemeal marketing. It's essential to use marketing and public relations in tandem to manage the conversation and turn the prevailing buzz, even negative buzz, to your advantage. Southwest Airlines did exactly that with the release of its new airplane look and heart logo in 2014.

Yes, mail volume is declining, but not at the same rate throughout the country. The decrease for single-piece First Class mail is nearly zero percent in Charleston, W.V., and is more than the average of 61 percent in Dallas, according to the U.S. Postal Service Office of Inspector General. From 1995 to 2013, single-piece First Class mail volume shrank 61 percent in the U.S.—on average, the USPS OIG emphasizes on Monday. "But a close look into the geographic details reveals the rate of FCM decline varies widely by location," the office's blog post says. "So widely, in fact, that the U.S. Postal Service should keep it in mind as it right-sizes its network and considers new products and services."

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