Dallas-Fort Worth

Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, "Crack the Customer Mind Code." He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.

Heather Fletcher is senior content editor with Target Marketing.

In a proactive marketing move, American Airlines announced on Wednesday there’s a technical glitch that may mean travel headaches for passengers with flights booked between Dec. 17 and the new year.

It's the holidays. And winter weather. Anything can happen to the best of our marketing plans, along with product or service delivery, no matter what time of year. So what is your plan if your biggest product shipment, event or other signature aspect of your organization is snared in a dizzying downward spiral because of circumstances out of your control? And how do you respond so, in the end, the boss says

Nearly a third of "Valentine cards" searches on Yahoo hail from kids under 13, with girls fueling 22 percent of "Valentine cards" queries online. Hearteningly, the gender distribution is more equal for the search term "Valentine Day," with a 58 percent female/42 percent male breakdown.

More Blogs