Businesses and their customers have something in common with comedian Patton Oswalt. In a rant about Star Wars prequels, Oswalt yells that he doesn't care where the stuff he loves comes from, "I just love the stuff I love!"
Deploying 5 million e-mails a month to North American consumers would not only be difficult, it would be impossible without help from its software-as-a-service (SaaS) provider, says anti-virus Internet security software company Trend Micro. In fact, using an SaaS approach helped Trend Micro create its e-mail strategy a couple years ago, says Wilson Lau, the online marketing manager for the Japanese company with a Cupertino, Calif., home base in the U.S.
The motorcyclists who frequent the CruiserCustomizing sites expect performance. So when the on-site search tool wasn't firing on all cylinders, the Livermore, Calif.-based e-tailer of motorcycle parts and accessories decided it was time for a tune-up.
Before marketers can manage their customer relations, it may help to visualize what their customers will experience. Hence, the Silicon Valley software and services company Chordiant created Chordiant Cx Visual Business Director to simulate, then track—down to an individual agent—how customers interact with businesses.