Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Heather Fletcher is senior content editor with Target Marketing.

In 1984, Peggy and I launched WHO'S MAILING WHAT!—the newsletter and archive service for junk mailers. We started exhibiting at local direct marketing shows in various cities. We trolled for subscribers and I also got a lot of speaking gigs around the country and overseas. Everywhere I went—even London—I would run into a tall, taciturn, archetypical Texan in cowboy boots and Stetson hat. Often, he would be dragging a roller suitcase with an overcoat stacked on top.

 Hildebrand joins Engauge from JP Morgan Chase's retail bank where he served as senior vice president, brand marketing and customer acquisition, responsible for advertising, direct marketing and in-branch communications. Prior to JP Morgan Chase, the marketing veteran held senior level positions at Capital One, where he headed consumer marketing efforts for the credit card division, and Epsilon, the largest database-marketing firm in the U.S.

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