CX, particularly for a brand such as Tesla, needs to catch up with the user experience of operating these art-and-science vehicles.
Online sales tax is becoming a reality and will mean huge changes for e-commerce marketers, per yesterday’s Supreme Court ruling allowing states to collect sales tax on purchases from out-of-state sites. The news sent e-tailer stocks tumbling, Reuters reports.
When I attended grade school back in the Paleozoic Era, my classmates and I loved our weekly spelling contests where, no matter who our facilitator was, we looked not only to master our assigned words but also to tackle some wild card selections. Millions of years later, I still geek out on these letter placement challenges and am thankful that Google Trends recently released a map of the most misspelled word in each state, with some of the troublemakers striking me as “beautiful” reminders of how even common utterances can catch us by “surprise.”
Yesterday during his press conference, President-elect Donald Trump vowed to bring jobs to the states whose voters helped him win. He talked about car manufacturing jobs that will remain in the U.S. once he takes office in a few days and the companies that won’t be offshoring work because of his intervention.
Because one state, Colorado, can now require out-of-state sellers such as e-commerce marketers to disclose what its buyers purchased for purposes of taxation, more states may do the same, worries the Data and Marketing Association (DMA, formerly Direct Marketing Association).
More than anything, we marketers must learn the power of creating a team with our customers, and executing on every level — sales, service and customer support.