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Heather Fletcher is senior content editor with Target Marketing.

Since 1996, Andrew Schulkind has asked clients one simple question: what does digital marketing success look like, and how can marketing progress be measured?

A veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either.

His work touches social media, search-engine optimization, and email marketing, among other components, and he has presented at Social Media Week NY and WordCampNYC, among other events. His writing appears in various online and print publications. 

Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?")

In a truly borderless economy, marketing technology (MarTech) can originate anywhere across the globe. That's exactly what the startup funding deals from Jan. 17 to 23 showed, as recorded by PitchBook, a Seattle-based M&A, private equity and venture capital database.

Social media has been buzzing since before the World Cup matches began. An infographic from social media marketing firm Offerpop used data from social media monitoring firm Crimson Hexagon to demonstrate the opportunity to optimize user-generated content. Offerpop projects more than $5.7 billion will be spent on sponsorships and commercials throughout the tournament. With good reason: About 3.6 billion people tune in to watch. The marketing spend might seem huge, but because commercials only air at halftime, broadcast commercials will only account for 17 percent of gametime.

Men are more likely than women to shop via their mobile phones, multimarket research by Kantar Media has revealed. The research company said technology was helping to reverse the stereotype of the man who dislikes shopping, as its Global TGI index showed men in developed and emerging markets were more interested than women in m-commerce. In some instances, they were more than twice as likely to make a purchase from their phones. In Germany, the proportion of men using phones to buy was 5 percent, compared to just 1.9 percent of women.

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