There is no definitive answer to the value of TLDs besides .com, but deciding on one is a marketing conversation more than an IT discussion. The value of the myriad other options available will depend on your brand personality, your message, and who you are trying to reach.
In a truly borderless economy, marketing technology (MarTech) can originate anywhere across the globe. That's exactly what the startup funding deals from Jan. 17 to 23 showed, as recorded by PitchBook, a Seattle-based M&A, private equity and venture capital database.
Social media has been buzzing since before the World Cup matches began. An infographic from social media marketing firm Offerpop used data from social media monitoring firm Crimson Hexagon to demonstrate the opportunity to optimize user-generated content. Offerpop projects more than $5.7 billion will be spent on sponsorships and commercials throughout the tournament. With good reason: About 3.6 billion people tune in to watch. The marketing spend might seem huge, but because commercials only air at halftime, broadcast commercials will only account for 17 percent of gametime.
Men are more likely than women to shop via their mobile phones, multimarket research by Kantar Media has revealed. The research company said technology was helping to reverse the stereotype of the man who dislikes shopping, as its Global TGI index showed men in developed and emerging markets were more interested than women in m-commerce. In some instances, they were more than twice as likely to make a purchase from their phones. In Germany, the proportion of men using phones to buy was 5 percent, compared to just 1.9 percent of women.