Healthcare leaders talking about their best professional investment or accomplishment include Mark Bohen, SVP and CMCO of Beaumont Health in Southfield, Mich., and others.
Tapping the psychology of fun for sales and ROI takes work, because sometimes we marketers are so close to the trees, we can’t see the forest. Such is often the case with building customer experiences and journeys. It's easy to download the latest template for mapping out each response to potential questions or needs along the customers pathway to "yes" and lifetime loyalty. And while that is critical for maintaining consistent touchpoints with a brand, it's not where customer experience stops — or starts, for that matter.
Last week, investors interested in marketing technology (MarTech) funded two startups. To see if the CRM and blogger influencing software is available to marketers now, read on.
Thought leaders and supermarket circulars now have something in common. Marketing technology (MarTech) that aggregates both of them for B-to-B and B-to-C searchers, respectively, got funding last week. To read about that MarTech and more, click through to read the rest of the article.
Heather Fletcher, senior editor for Target Marketing magazine, speaks with Michael Ward, founder and president of Golden, Colo.-based Net-Results, a sales and marketing automation provider, during DMA09 in San Diego.