Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Heather Fletcher is senior content editor with Target Marketing.

It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after event went dark. Part of the upturn is due to the growth of the proprietary client conference.

"Three Billboards Outside Ebbing, Missouri" is the story of a woman, played by Frances McDormand, who takes matters into her own hands by putting up three billboards (hence, the name) to question local law enforcement when it doesn't adequately investigate the murder of her daughter.

Some brands selling food or operating restaurants think of themselves as healthcare marketers. The FDA often stops these claims in marketing, but some glaring exceptions seem to apply. And a recent extensive article in the New York Times about KFC’s marketing in Ghana brings that into focus, prompting the question of whether healthcare marketers should specifically address fast food ads in their patient marketing.

What should Donald Trump Jr. and Eric Trump do with Trump Brand? The brand has traditionally been positioned as upscale: hotel rooms that start at $400; golf club memberships for up to $200,000; $50 cologne; $40 wines; $175 ties. But with the president’s low approval ratings, things have not gone well in some of the Trump businesses — paving the way for some geo-demographic segmentation opportunities.

Gen Zers are ready to tell marketers how to reach out to them properly, says Business Insider’s article “Forget About Millennials — Experts Are Now Going After Marketing to Generation Z.”

Even financial institutions whose leaders recognize the need for content marketing can still get it wrong — housing the content only on the bank site and leaving it filled with jargon that consumers, at worst, may not understand and, at best, may not want to read.

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