Time-traveling to 2018 doesn't sound so adventurous until marketers realize they may see drones everywhere, delivering packages. Amazon is already testing a few and on Wednesday, a company bidding on vehicles for the U.S. Postal Service posted the screengrab of a CNBC video with the title "USPS Drones?" "This morning, the Workhorse HorseFly package delivery drone was featured on CNBC," writes Cincinnati-based Workhorse Group, creators of the drone and its launch vehicle. "The 'Squawk Box' news team discusses the possibility of the United States Postal Service adding a new drone service to its fleet."
Direct mail is not dead! Even heavy Internet users continue to view direct mail in a positive manner. It can provide a physical and tangible quality that is lost in electronic communications. However, your direct mail should be relevant and targeted, with the focus on only mailing to those who are likely to buy what you sell.
The two Davids—Axlerod and Plouffe—are marketing geniuses. They propelled Barack Obama to the presidency by running textbook campaigns in the primaries and general election.
In the course of their work, they raised three-quarters of a billion dollars, upended the entire business of political fundraising and scotched forever the Holy American Empire’s concept of taxpayer-funded elections.
How’d they do it?
I have in my archive 187 e-mails from the Obama campaign to me (from 3/5/08 – 12/9/08) and 207 messages from the Hillary Clinton press office to me (from 3/11/08 – 5/9/08).
This is grist for a book or white paper on what Obama did right and Clinton did wrong—especially since the presumptive secretary of state is in the hole for $30 million and is whining and begging, while the president-elect is sitting on a $30 million surplus.
As readers of this e-zine know, history fascinates me. And for three and a half years, I had the enormous privilege of working for Walter Weintz, the father of direct mail political fundraising.
What follows is the story of how it all began. The pioneering work in political fundraising by Walter Weintz in the 1950s is directly applicable to the world of fundraising today—more than a half-century later—whether you use snail mail, e-mail, off-the-page advertising or the telephone.
Jeni's Splendid Ice Creams of Columbus, Ohio, is in a region of the country where it has some heavy competition—literally. Dairy farms abound, and aficionados of butterfat-laden desserts have plenty to choose from. But more than the long lines outside its retail store in the trendy Short North section of the state capital betray the gourmet confectioner's popularity. Jeni's is among many regional specialty food retailers that have learned how to sell food online.
A few years ago, many of us in the interactive marketing field were predicting the “death of the homepage” or “Google is the new homepage.” About that time, some of us started touting widgets as the next big thing without really knowing why. It sounded right, and many of us were hungry for the next big thing.
Could the way to your prospects’ wallets be through their stomachs? Well, perhaps not literally, but when it comes to deciding which color combinations will resonate with an audience, John H. Bredenfoerder—president-elect of Color Marketing Group (CMG), a nonprofit organization for design professionals, and design director for Cincinnati-based brand consultancy Landor Associates—likens the process to the delicate balance of seasonings a chef uses to create a palate-pleasing dish. “I like to refer to color as the ‘Spice of Design.’ It lets us customize our designs to our target’s specific wants and needs,” he says. Here, Bredenfoerder offers three ways to think of color as