Live-streaming is a growing and powerful marketing tool that is particularly well-aligned with travel brands’ goals and potential in the Chinese travel market.
Companies that rely solely on Google AdWords this holiday season are going to fall behind their increasingly savvy competition. Here are some ways to optimize your paid search spend, and places to look outside the (gift-wrapped) box this holiday season.
Mobile has reinvented the way travelers plan and book trips. This year, around 70 million Americans will book travel through their mobile devices, representing a spend of about $75 million. Those sales will grow to nearly $95 million in just two years.
Consumers ordering from Amazon.com often assume Amazon itself is delivering the packages, because of the branding on the boxes. But Amazon is teaming with USPS, FedEx and UPS to send the packages — at least for now.
To: Ken Chenault, CEO American Express. Dear Ken, First off, thank you for the lovely gift volume you sent me in celebration of my 50th anniversary as an American Express cardmember.
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Click above/below to view this webinar, originally offered as a session at 2014 Integrated Marketing Virtual Conference & Expo.
In this session, Bruce Biegel will present findings from Winterberry Group's research "Going Global: The Cross-Border Audience Opportunity." This research is being pursued in order to advance the industry's understanding and practice of cross-border audience engagement, with an eye on helping publishers and marketers understand how varying marketplace conditions-including the availability of data and technology, as well as preferences for various approaches to media-are likely to impact efforts to identify, engage with and grow the value of addressable audiences in support of global growth strategies and in a range of geographic regions.
Marketers have a developing opportunity to leverage data and technology to expand audience engagement across borders. Though practitioners-including publishers, marketers and solutions providers-are eager to expand their approaches and develop audiences (or support clients' efforts) in new areas around the world, little information previously existed to guide that work.
Biegel will address what it takes to "go global" with audience development, including sharing:
- A comparative snapshot of the status and relative maturity of data-driven audience engagement practices and infrastructure in each of 12 representative regions (regions include: the U.S., Australia, Brazil, Canada, China, France, Germany, the Gulf Region, Japan, Mexico, South Africa and the U.K.)
- How the data and technology landscape differs across regions-and how those assets and tools shape any addressable opportunity
- An overview of the key ingredients for any organization to successfully "go global"-with a focus on vendor requirements and ideal organizational structures and processes; and
- The factors that are limiting or challenging these efforts.
Click here for more information (and to view for FREE) today!