Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Companies expanding their business to global markets often launch multilingual websites to serve their new customers. This is particularly common when entering emerging markets, where consumers crave access to foreign brands but prefer transacting in their native languages. Harnessing global virtual marketplaces and social channels may yield the online marketing success brands seek here.

Companies that rely solely on Google AdWords this holiday season are going to fall behind their increasingly savvy competition. Here are some ways to optimize your paid search spend, and places to look outside the (gift-wrapped) box this holiday season.

Mobile has reinvented the way travelers plan and book trips. This year, around 70 million Americans will book travel through their mobile devices, representing a spend of about $75 million. Those sales will grow to nearly $95 million in just two years.

Consumers ordering from often assume Amazon itself is delivering the packages, because of the branding on the boxes. But Amazon is teaming with USPS, FedEx and UPS to send the packages — at least for now.

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