It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after event went dark. Part of the upturn is due to the growth of the proprietary client conference.
From 1969 to 1972, the retail success story Sears used the catchy jingle, “Sears Has Everything!” Not anymore. It’s ironic that Sears, the mail order giant of the 19th century that dominated retailing throughout the 20th century could not survive the e-commerce age of the 21st century. After all, Sears created mail order marketing — which evolved into direct response marketing, right?
Facebook ad numbers are inflated and the platform’s audiences in U.S. cities and states a Kansas-based marketer wanted to target were far smaller than the “potential reach” Facebook said it had, alleges a lawsuit the marketer filed in California. MercuryNews.com reported yesterday that the suit further states “the 18-34 age demographic in all 50 states exceeded the actual population of 18-34 year olds who use Facebook.”
Patients in the ER are getting mobile ads from law firms that notice when the consumers are there and cancer patients are receiving marketing about pharmaceuticals that can target their specific genetic codes. How much data is too much, creating TMI healthcare marketing? Here are two tips to help healthcare marketers navigate that regulatory minefield.
United’s brand is tarnished again by a frontline incident that some say has little to do with marketing. But it does, and here’s why: Your brand is what customers see. For United Airlines yesterday, the brand was a flight attendant who was being blamed for a French bulldog’s death.
Marketers get it now. Consumers don’t care about their products until the brands demonstrate they care about them. So brand values — combating sexism and poverty, for example — were the topics of the campaigns, rather than laundry detergent and dryers.