By Lois K. Geller Last week, I got lucky. I went to Philadelphia, my hometown, where I haven't been in ages (except for quick trips for meetings). My son, Paul, drove me because I'd broken my foot a week earlier racing for a cab. I'd been invited to deliver the keynote speech at the Philadelphia Direct Marketing Association (PDMA) Conference. I give many speeches, and I've discovered that I get a pretty good impression of a group months before the actual event. I had a great feeling about the PDMA, because the organizers were terrific. So I wasn't surprised—as Paul supported me through

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