Heather Fletcher is senior content editor with Target Marketing.

In a proactive marketing move, American Airlines announced on Wednesday there’s a technical glitch that may mean travel headaches for passengers with flights booked between Dec. 17 and the new year.

It's hard to believe that just a decade ago, the only way to process and analyze large data sets involved manipulating and querying relational database management systems (RDBMS). Database professionals served as gatekeepers of this information, and data was structured in columns and rows—with subsequent data input having to conform to this schema to be stored. And though the data explosion was still years away, managing structured data was already pushing the limits of available hardware, forcing enterprises to make expensive capital expenditures on supporting technology.

Three former Wachovia Bank executives have joined forces to form eSynergize Online Solutions. The new company offers a comprehensive array of Internet marketing, web design and development, search engine optimization (SEO), and eBusiness consulting services. eSynergize is based in Charlotte, North Carolina, with a satellite office in Yardley, Pennsylvania. The company will offer its services nationally, but initially concentrate new business development efforts in the Charlotte and Philadelphia metropolitan markets. Gary Suess who led building and headed Direct Lending at Wachovia over a 10-year period, will serve as CEO of eSynergize. The other founders are James Johnson, who will

When you solicit feedback from your customers, you're giving them power: the power to affect changes to your product or service, and the power to redefine your relationship. Customers like feeling in control. In reality, it's just the opposite. By asking for all this honesty and insight, you're subtly taking control. You can fix what needs to be fixed. It's a proactive versus reactive strategy. You're the valiant knight who rides in on the white horse and makes it all better. A noble mission, indeed. But if you don't use the information gleaned to make improvements, you've dropped the ball. Don't ask

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