Heather Fletcher is senior content editor with Target Marketing.

Maybe she should’ve picked a marketer with less personality. Recently, social media influencer Elle Darby offered to stay at a hotel for free with her boyfriend so that the destination could gain brand awareness due to exposure to her followers. The White Moose Café and Charleville Lodge, ahem, declined. The Dublin marketer’s response went viral and the brand is continuing to have fun with the controversy.

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