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Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.

Somewhere between getting caught up in the hype cycle and being left in the dust, there's an amount of technology that's just right to get your marketing to where it needs to be. To find out what, we asked experts to weigh in and answer the questions we hear most. We asked Joe Pulizzi, founder of the Content Marketing Institute the following question:

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