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Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers "from cold," speeding them toward qualification.

Brand manager? Direct marketer? PR professional? Which of these are you? If you're in marketing today, you're all of these people and more. The new marketing ecosystem is forcing marketers of all trades to look beyond their specific marketing disciplines and embrace a world of marketing without borders among disciplines. Online search is just one of the countless new phenomena that are forcing the convergence of all marketing disciplines, changing how they interact with each other and, consequently, changing how we as marketers need to interact with each other.

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