Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Robocalls are in the crosshairs. Among a lawsuit's defendants are Royal Caribbean Cruises, LTD, Carnival Corporation and PLC and NCL (Bahamas) LTD. Those cruise lines employed the Aurora, Ill.-based Resort Marketing Group to attempt to fill cabins on the three companies’ various cruise ships, according to the case.

Summer's a great time for relaxing with family and friends, enjoying tropical drinks and food, and listening to music. That's why this recent email from Bahama Breeze, the chain of Caribbean-themed restaurants, works so well. Its uncluttered design, simple calls to action, and mood-setting turquoise background work together to grab the patron's attention, and drive them to visit a nearby location.

Because we've sailed with Norwegian Cruise Lines, they send us offers. The most recent: "Two Cruises. One Price. Zero Reasons To Not Book Now." Book and sail on a seven-day cruise between May and September 2014. Get a free three-day or four-day cruise to the Bahamas between September 2013 and February of 2015. This is terrific. After a terrible winter here in the Northeast, a seven-day Caribbean cruise on a brand-new Norwegian liner sounds real good

CustomInk sent an email campaign that cleverly connected an unofficial holiday (the birthday of the t-shirt!) with their company. Of course, there are many companies that make t-shirts, but CustomInk decided to capitalize on the birthday idea, through email, video, Instagram, Twitter, Facebook and more.

You might think it's a simple process to start accepting credit cards for your e-store. All you need to do is sign up for a merchant account with your local bank and the money starts pouring in. In no time at all, you can be relaxing on a Caribbean beach, sipping piña coladas worry-free, right? I hate to spoil your dreams, but accepting online credit card payments is quite challenging. Whether it's the transaction fees surrounding special cash-back credit cards or complying with a myriad of global sales tax laws, a lot of time and energy goes into setting up a full-featured shopping cart for your customers.

More Blogs