The higher on the corporate totem pole the executive who leaped to a premature conclusion of email’s demise, the less likely he or she is to have the time and patience to carefully drill down into the data.
Marketing strategy conversations happen between CMOs and business leaders all of the time, especially at trade shows. Recently, Cannes Lions saw brands, agencies, technology partners and media companies converge on the French Riviera. And while Cannes is an annual tradition for many, there are several trends that set this year’s event apart from every previous one. Here are my top three.
Perhaps ANA was prescient in acquiring the Data and Marketing Association, considering the Association of National Advertisers’ May 31 announcement about the merger came just days before it was clear just how much the organization needed help with data.
Raising $3 million in a day from an email fundraising-to-Web conversion path may prove presidential candidate Donald Trump knows his digital marketing, but it still puts him far behind the war chest of rival Hillary Clinton, who recently got labeled old-school by a speaker at Cannes.
For startups and well-established businesses, marketing is a crucial tactic for getting a brand's message out to its customer base. As society becomes more and more dependent on digital and social media, new marketing trends are emerging.
The last season of "Mad Men" is approaching, but let's not be so fast to bury the ad agency with it. Media outlets are reading trends and are raising questions. The Economist has a special report on digital disruption in the advertising supply chain, and is quite taken by how "Big Digital's"