When I was judging the ANA International ECHO Awards last year, many of my judging colleagues saw this data-inspired Destination Pride campaign from PFLAG Canada.
Marketing leadership success takes more than meticulously wringing the maximum ROI from your technology investments and media buys, using stone-cold data. Like any business leadership, your ultimate job is to empower the success of your marketing team.
Some believe whatever you put out into to the world, you get back tenfold. But with TD Bank Group's #TDThanksYou campaign on social media, which honors the most deserving causes its “hero” customers support by giving them $1 million Canadian, the financial services marketer has already gotten back 25 million YouTube views from one video alone.
Purdue Pharma, the manufacturer of OxyContin, says it has stopped opioid marketing of its prescription opioids in Canada, according to a letter the company's Canadian branch addressed to the federal minister of health.
Molly Harper, VP of commercial development at Akcea Therapeutics, has made a career out of creating commercial markets for drugs to treat very rare diseases.
Airlines are weighing in on a growing travel trend: in-flight charity work by passengers. More and more travelers are bringing along an extra suitcase filled with medical supplies to drop off in relevant destinations.