"EVERYBODY GETS A TEST!" Matt Byrd yelled, channeling his inner Oprah Winfrey. He's right to be excited—testing different parts of email marketing is essential, and he laid out a number of different paths to success in Nov. 4's Direct Marketing IQ Brunch & Learn webinar, "7 Email Tests to Run Today (and Tomorrow)." With almost infinite variables in any email campaign, it can be tough to know where to begin. Luckily, Matt Byrd—the senior email marketing manager at Cambridge, Mass.-based email testing and analytics provider Litmus—has seven categories (and tips for each) to help get you rolling.
HubSpot, Inc. announces the creation of Book Grader, a free diagnostic tool for authors to track and improve the marketing of their books online. The tool was developed by HubSpot co-founder and CTO Dharmesh Shah to track the success of the Inbound Marketing book. The book, co-authored by Shah and HubSpot CEO and founder Brian Halligan, was released on October 19, 2009 by Wiley and serves as a how-to guide to inbound marketing for businesses.
By Lisa Yorgey The whole of Congress reads it, and its subscriber file reads like a Who's Who of corporate America. Housed in a renovated military arsenal located a few miles from Harvard University's main campus in Cambridge, MA, The Harvard Business Review has been helping its readers improve the practice of management for eight decades. First published in 1922 by Harvard Business School Dean Wallace Donham, the Harvard Business Review is the flagship of Harvard Business School Publishing (HBSP), a wholly owned subsidiary of Harvard University. Meeting the needs of its blue-ribbon subscribers is paramount. "Content is always first—across all media," attests